Privacy Policy

Effective Date: 10th June 2025

Welcome to Bakers Street your trusted partner in the world of baking! We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit https://bakersstreet.co.uk/

1. Account Creation and Consent

By creating an account on https://bakersstreet.co.uk/account, you acknowledge and agree to the collection and use of your personal information as outlined in this Privacy Policy.

By registering an account, you also give us your explicit consent to receive marketing communications, including promotional messages via WhatsApp, to the mobile number you provide. You may opt out of these messages at any time (see section 7 below).

2. Who We Are

Bakers Street is a UK-based company offering premium baking ingredients, mixes, and decorations to customers across the UK and Europe. We serve a wide range of customers including industrial bakers, hospitality institutions, home bakers, and the HoReCa sector.

Our mission is to bring innovative and top-quality baking solutions to the market, supporting professionals and enthusiasts alike.

3. What Personal Data We Collect

When you interact with our website, we may collect the following data:

  • Personal Information: Name, email address, phone number, shipping and billing addresses

  • Account Information: Username, encrypted password

  • Order Information: Products purchased, payment method (processed via secure third-party providers), transaction history

  • Device and Usage Information: IP address, browser type, operating system, referring URLs, pages viewed

  • Marketing Preferences: Opt-ins for email, SMS, or WhatsApp communications

4. How We Use Your Data

We use your data for the following purposes:

  • To register your account and manage your profile

  • To process and fulfill your orders

  • To provide customer support

  • To send order confirmations, invoices, and delivery updates

  • To send promotional offers and product updates via WhatsApp, email, or SMS (where consent is given)

  • To improve our services and enhance user experience

  • To comply with legal obligations

5. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), the legal bases we rely on include:

  • Consent: When you opt-in to receive marketing messages

  • Contractual necessity: To fulfill product orders and services

  • Legal obligation: To comply with applicable laws and tax requirements

  • Legitimate interests: To improve our services and prevent fraud

6. How We Share Your Information

We never sell your personal data. We may share your information with:

  • Trusted third-party service providers (e.g., delivery partners, payment processors)

  • Marketing platforms (e.g., WhatsApp Business API, email campaign tools), only when you’ve opted in

  • Legal authorities when required by law

All partners are required to handle your data securely and in accordance with applicable laws.

7. Your Marketing Preferences

If you have opted in, we may contact you via:

  • WhatsApp messages

  • Email newsletters

  • SMS notifications

You can withdraw your consent at any time by:

  • Replying “STOP” to any WhatsApp or SMS message

  • Clicking the “Unsubscribe” link in our emails

  • Logging into your account and adjusting your communication preferences

  • Contacting us directly at [email protected]

8. Cookies and Tracking Technologies

We use cookies to:

  • Enhance site navigation and usability

  • Analyze site traffic and usage patterns

  • Customize content and marketing offers

You can manage your cookie preferences through your browser settings.

9. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy, including for satisfying legal, accounting, or reporting requirements.

10. Your Data Rights

You have the right to:

  • Access, correct, or delete your personal data

  • Withdraw consent for marketing communications

  • Object to or restrict certain types of data processing

  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise your rights, contact us at [email protected].

11. Data Security

We use appropriate technical and organizational measures to protect your personal data from unauthorized access, misuse, alteration, or loss.

Our website uses SSL encryption, and sensitive information like payment details is handled securely via third-party payment processors.

12. International Transfers

If we transfer data outside the UK or European Economic Area (EEA), we ensure adequate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the UK/EEA

  • Transfer to countries with adequate data protection levels recognized by the UK government

13. Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we’ll revise the “Effective Date” at the top. Continued use of our services after changes are posted constitutes your acceptance of those changes.

14. Contact Us

If you have questions about this policy or your personal data, please contact us:

Bakers Street
Email: [email protected]

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